Alexis Gallardo has a background in marketing, styling and content creation. She needed a logo for self promotion and wanted the vibe to be clean and professional, but also energetic and playful.
I designed a fun, yet sophisticated logo that focuses on Alexis' obsession with the beach and palm trees, but also kept the aesthetic very clean and refined. The color palette is flexible with options of solid pastel blue, yellow or orange, as well as a gradient of the three for use in certain scenarios. The primary mark is stamp-esque and can be paired with the wavy logotype as an additional identifying element when necessary. In addition to the branding, I also designed a set of collateral including business cards, a resume and a cover letter.