AEP

AEP is a Kansas City Thai restaurant owned by chef Jakob Paloco and Adam Northcraft. Inspired by trips to Thailand and a love for culinary art, AEP offers regional Thai cuisine and modern street food in a mix of old world and new world styles.

AEP approached Special Edition Co. to create a visual identity inspired by vintage Thai action movies, comic books, and neon signs. AEP (pronounced ape), is a northern Thai method for slow-grilling food wrapped in banana leaves. We focused on the name for the primary brand mark and developed a set of graphic elements and duo-toned vintage imagery to accompany the mark in different branding scenarios.

AEP is a Kansas City Thai restaurant owned by chef Jakob Paloco and Adam Northcraft. Inspired by trips to Thailand and a love for culinary art, AEP offers regional Thai cuisine and modern street food in a mix of old world and new world styles.

AEP approached Special Edition Co. to create a visual identity inspired by vintage Thai action movies, comic books, and neon signs. AEP (pronounced ape), is a northern Thai method for slow-grilling food wrapped in banana leaves. We focused on the name for the primary brand mark and developed a set of graphic elements and duo-toned vintage imagery to accompany the mark in different scenarios.

AEP is a Kansas City Thai restaurant owned by chef Jakob Paloco and Adam Northcraft. Inspired by trips to Thailand and a love for culinary art, AEP offers regional Thai cuisine and modern street food in a mix of old world and new world styles.

AEP approached Special Edition Co. to create a visual identity inspired by vintage Thai action movies, comic books, and neon signs. AEP (pronounced ape), is a northern Thai method for slow-grilling food wrapped in banana leaves. We focused on the name for the primary brand mark and developed a set of graphic elements and duo-toned vintage imagery to accompany the mark in different scenarios.

My Role
Branding & Identity
Web Design
Menu Design
Motion Graphics
Promotional Design

Completed
2017

SamSmall Web-AEP-Front Sign

Inspiration & Visual Research

Inspiration &
Visual Research

Inspiration &
Visual Research

We kicked off the process learning about AEP's owners, what inspires them, and their mission with the restaurant. With their frequent travels to Thailand, they grew to love the vintage Thai action movies, neon signage throughout cities, iconic Thai statues, and comics. 

We researched various interests of AEP's owners. With their frequent travels to Thailand, they grew to love the vintage Thai action movies, neon signage throughout cities, iconic Thai statues and comics.

We kicked off the process learning about AEP's owners, what inspires them, and their mission with the restaurant. With their frequent travels to Thailand, they grew to love the vintage Thai action movies, neon signage throughout cities, iconic Thai statues, and comics. 

AEP-Research-1
AEP-Research-2

Process & Iteration

Process & Iteration

We iterated broadly, drawing inspiration from our research. We tested out different typefaces, patterns, graphic elements, colors, and styles.

We iterated broadly drawing inspiration from our research. We tested out different typefaces, graphic elements, colors and styles.

SSWeb-AEP-Iteration 1
SSWeb-AEP-Iteration 2
AEP-Process1
AEP-ProcessLogos

Final Brand

Final Brand

After several rounds of review and collaboration with the owners, we created a vibrant brand identity for AEP. The final brand and color palette is inspired by our research. A vast array of graphic elements offers a flexible kit for usage when creating promotional materials.

The final brand and color pallete are inspired by the research, but we also had extensive collaboration sessions with the client to ensure the vibe was perfect. A vast array of graphic elements offers a flexible kit for usage when creating promotional materials for the restaurant.

AEP-FinalLogos
AEP-Elements
SSWeb-AEP-Thai-Restaurant-Brand_Top-Divider

Menu Design V01

Menu Design V01

We designed menus for two seasons of AEP's food and beverage offerings. The first season includes lunch, brunch, dinner, happy hour, and drinks. The menu designs utilize the brand elements paired with duo-toned imagery from vintage Thai films.

We designed menus for two seasons of AEP's food and beverage offerings. The first season includes lunch, brunch, dinner, happy hour and drinks. The menu designs utilize the brand elements paired with duo-toned imagery from vintage Thai films.

We designed menus for two seasons of AEP's food and beverage offerings. The first season includes lunch, brunch, dinner, happy hour, and drinks. The menu designs utilize the brand elements paired with duo-toned imagery from vintage Thai films.

SSWeb-AEP-Full First Season Menu Overview
SSWeb-AEP-MenuDesigns-Green-BG
SSWeb-AEP-Menus-in-Use-Divider

Menu Design V02

Menu Design V02

For the second iteration of AEP's menus, we designed a slightly different orientation with new layouts to accommodate the new menu offerings.

For the second iteration of AEP's menus, we designed a slightly different orientation with new layouts to accommodate the new menu offerings.

SSWeb-AEP-Pink-Restaurant Season-Two-Menus

Social Media Promo Images & Animations

Social Media Promo Images & Animations

We used the brand and graphic elements to create various social media images and animations to promote events and specials at AEP.

We created various social media images and animations to promote events and specials at AEP.

We used the brand and graphic elements to create various social media images and animations to promote events and specials at AEP.

AEP-Social-Media-Images
SSWeb-AEP-Facebook
SSWeb-AEP-Instagram

Website Design

Website Design

Website Design

The web experience for AEP features a vibrant animation on the landing page and brand elements throughout page backgrounds.

We designed a simple website for AEP which features an animation landing page and brand elements throughout page backgrounds.

SSWeb-AEP-Logo Footer

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